Sr. Marketing Specialist

Job Code: PD-052023-004

Location: Navi Mumbai

Position: Sr. Marketing Specialist – Products Management & Products Marketing

Qualification: Any Graduate / MBA or PGDM in Marketing preferred. Additional qualifications in mass communication will be an advantage.

Responsibilities:

Responsible for Internet search, B2B marketing and blog writing on various social media platforms.
Assist in the formulation of strategies to build a lasting digital connection with consumers.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
He/she need to launch optimized online adverts through Google Adwords, Facebook etc. to increase traffic on company website and brand awareness.
Active involvement in SEO efforts.
Prepare online newsletters and promotional emails and organize their distribution through various channels. Creating ideas for content and update company website.
Work and collaborate with web designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.).
He/She will also be involved in content writing for various marketing & promotional activities.
Run email campaigns and measure the success rate of the campaigns for dashboard presentations.

Required Skills/Abilities:

Candidate should have proven experience 5 – 8 years in Digital Marketing or similar role in software industry having worked on Software products, domain and USP of product for specific industry.
Candidate must have experience in Digital Marketing campaigns especially for on software product for AEC ( Architectural, Electrical, Construction) domain.
Deep understanding of software products for Engineering & Construction industry.
He/she should be active on Digital/Social media platforms where he/she has written blogs previously on various subjects.
Should have experience working with creative tool like Adobe / CorelDRAW etc.
Good to have prior experience in SEO activities & knowledge about HTML .
Must have excellent English written and verbal communication skills.

Reporting To:

Please send your resume to careers@neilsoft.com with the job code in the subject line.

Sr. Marketing Specialist – Products Management & Products Marketing