Job Code: PD-052023-004
Location: Navi Mumbai
Position: Sr. Marketing Specialist – Products Management & Products Marketing
Qualification: Any Graduate / MBA or PGDM in Marketing preferred. Additional qualifications in mass communication will be an advantage.
- Responsible for Internet search, B2B marketing and blog writing on various social media platforms.
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- He/she need to launch optimized online adverts through Google Adwords, Facebook etc. to increase traffic on company website and brand awareness.
- Active involvement in SEO efforts.
- Prepare online newsletters and promotional emails and organize their distribution through various channels. Creating ideas for content and update company website.
- Work and collaborate with web designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.).
- He/She will also be involved in content writing for various marketing & promotional activities.
- Run email campaigns and measure the success rate of the campaigns for dashboard presentations.
- Candidate should have proven experience 5 – 8 years in Digital Marketing or similar role in software industry having worked on Software products, domain and USP of product for specific industry.
- Candidate must have experience in Digital Marketing campaigns especially for on software product for AEC ( Architectural, Electrical, Construction) domain.
- Deep understanding of software products for Engineering & Construction industry.
- He/she should be active on Digital/Social media platforms where he/she has written blogs previously on various subjects.
- Should have experience working with creative tool like Adobe / CorelDRAW etc.
- Good to have prior experience in SEO activities & knowledge about HTML .
- Must have excellent English written and verbal communication skills.
- VP & Head - Products Management & Products Marketing
Please send your resume to email@example.com with the job code in the subject line.